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Our goal, of course, hasn't changed — work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. But, how do you make that happen in the social media world? What steps to you take to keep negative social media damage to a minimum? Read More

Facebook recently released a widget called the Fan Box designed to allow folks with Facebook Fan Pages to embed a widget featuring Fan Page activity on their web site or blog. The image below is a Fan Box pulled from the Duct Tape Marketing page on Facebook. Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

A great point is made in this article regarding optimism and success in sales; but it really applies to all businesses and positions. Emotional intelligence traits such as optimism are critical in hard times like these, and in order to take advantage of the recovery, you must have emotionally intelligent people on board. Read More

I commented on this post just a few minutes ago and I commend Ms. Lisa Barone for a job well done on presenting the benefits of guest blogging. Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Small business can be truly small, but provide big sales with just you, your talent, your customer, and Etsy. There's no huge and costly marketing plan, no fat cash outlay...just the time it takes to make your craft, register, and a few minutes to write a bit about it. Etsy can put you in touch with the world market, bringing you together with mi Read More

Pamela Slim, author of Escape from Cubicle Nation turned her blog into a book. Here's her advice for frustrated workers considering self-employment. This article breaks entrepreneurship down into a checklist of why to's and why not's. When it comes to starting your own business, it's a good rule of thumb to ask yourself some tough questions be Read More

BizBox explains how even elite fashion magazine Vogue is responding to the economic downturn. Read More