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Software helps small business go green. The software from Intuit searches business software to measure your company's carbon footprint. Read More

Gladwell's writing and insights are always worth reading. He is the author of The Tipping Point and Outliers -- two very popular books. Read More

Looking to go green with your small business but don't know where to start? Find out more about green business practices and sustainability through groups like the Business Alliance for Local Living Economies Read More

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way. Read More

A friend and business partner sent me these points on how to fund a business startup. The advice is from serial entrepreneur Naval Ravikant at Microsoft BizSpark. Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More

Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want. This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg Read More

But what is a social network? Read More

I've been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn't yet taken off in the way Twitter has (what has?), I really do see the Read More

Business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Marketing to Read More