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Whether it be getting out of debt, running a marathon, taking a much needed holiday or simply getting in shape, we all have goals. Yet whilst we do have them, and we would love to achieve them, life or other priorities sometimes get in the way. Whatever the reason for this may be, it's no secret that goals can be difficult to work towards and a Read More

Rhonda Sanderson is a guest blogger on The Franchise King Blog, and does a great job with this important marketing and pr article. Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More

Website planning can be overwhelming, but with these tips, you can effectively reach your target audience. Read More

This was written from the viewpoint of running a law firm, but the lessons apply to running any small business. Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

The author describes the necessary steps for protecting your best accounts. Read More

How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More