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Businesses are beginning to understand the power of online advertising; however most of them fail to utilize an inexpensive yet effective online marketing opportunity – the press release. Read More

You’re a small business owner, you want to take your business to the next level, and it’s time to create your mission statement. I’ve created many mission statements over my three decades in business. I’ve created them, revised them, scrapped them, conducted how-to research, and I’ve even met with Read More

The holidays can be a vulnerable time for small business owners, who tend to be extra busy and preoccupied as business picks up. That and the potential to have extra cash or credit card information on hand means that you should take more steps to protect yourself, your employees and your customers. Read More

Here is a story on how a homeless man learns coding, made an app and created his own company. It is an inspiring story that reminds people that money is not really needed to make some money. All you need is the will. Read More

Here is a story on how one user linked out of LinkedIn simply because he hates spam. Here is another social media story where one user stopped using just because of spam. Read More

A lot of indie musicians are now making money from Spotify. However, the amount that they're earning is not enough to make a living. Successful musicians still make money from other sources. Read More

Many do unfortunately. It starts at the beginning of the relationship. You may not realise they have selective hearing until they want to repurchase your product or services. When it happens, your business has added complexity. Here is how it can happen and how to avoid it. Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More

The most successful entrepreneurs learn from their own mistakes, and those of others. See what Nellie Akalp learned in her first business filing endeavor. Read More

I wrote this for all the business owners who find it tough to get Google+ Local reviews. This blog talks about the easiest way to leave a review. No Google+ account required! The secret is the Google Maps app for iPhone and Android! Read More