At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs
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Jnelson voted on the following stories on BizSugar
How Advertising Works Our Nerves (In a Good Way)
Posted by JohnH under NewsFrom http://www.marketingpilgrim.com 6194 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 6198 days ago
Made Hot by: on November 29, 2007 6:03 pm
The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
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Personal Assistants on Call, Just Not in the Next Office
Posted by ArmadaIG under Human ResourcesFrom http://www.nytimes.com 6198 days ago
Made Hot by: on November 29, 2007 6:02 pm
IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie
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8 Steps to running your business on (mostly) free apps
Posted by ArmadaIG under TechnologyFrom http://foundread.com 6198 days ago
Made Hot by: on November 29, 2007 7:03 pm
If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava
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What Economic Slowdown? Small Businesses Grow Stronger
Posted by ArmadaIG under NewsFrom http://www.nytimes.com 6198 days ago
Made Hot by: on November 29, 2007 6:03 pm
Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000
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The Art of the Huddle
Posted by Becky under ManagementFrom http://www.inc.com 6199 days ago
Made Hot by: on November 25, 2007 7:42 pm
Every weekday at 9:30 a.m. sharp, the executive team at Bishop-Wisecarver, a Pittsburg, California, manufacturing company, files into the boardroom. They stand around the table; no sitting allowed. Then rat-a-tat-tat--each fires off a brief synopsis of the items on his or her frontmost burner. Ten minutes later all are back in the office armed wit
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5 Easy Ways to Make Your About Us Page More About Your Customers
Posted by JohnH under Online MarketingFrom http://www.searchengineguide.com 6200 days ago
Made Hot by: on November 25, 2007 4:17 am
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f
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Five Common Paid Search Mistakes That Can Sink Your Campaign
Posted by JohnH under Online MarketingFrom http://www.searchengineguide.com 6200 days ago
Made Hot by: on November 25, 2007 7:43 pm
While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam
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Improve Your Homepage Performance Significantly
Posted by louienews under Online MarketingFrom http://chiefmarketer.com 6200 days ago
Made Hot by: on November 25, 2007 7:42 pm
If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing.
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Jerry Seinfeld's Productivity Secret
Posted by dobbie under Self-DevelopmentFrom http://lifehacker.com 6202 days ago
Made Hot by: tiroberts on November 25, 2007 5:54 am
Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went on stage, I saw my chance. I had to ask Seinfeld if he had any tips for a young comic. W
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