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Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn't enough to guide long-term investment decisio Read More

For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of tearing out your hai Read More

Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

Ken Gaebler knows that winning investor money is all in the pitch. A serial entrepreneur, Gaebler has raised $24 million for seven companies since 1995. Now, he sits on the other side of the conference-room table, as president of private-equity firm Gaebler Ventures in Chicago — and routinely watches newbie entrepreneurs present their ideas in a b Read More

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More

The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content. Read More