Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn't enough to guide long-term investment decisio
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Jnelson voted on the following stories on BizSugar
Benefiting from the Balanced Scorecard
Posted by suzyQ under StrategyFrom http://www.bnet.com 6224 days ago
Made Hot by: on October 31, 2007 3:33 pm
How Storytelling Boosts Response Rates
Posted by JohnH under Direct MarketingFrom http://www.targetmarketingmag.com 6228 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin
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Small Businesses Need Helping Hand to Embrace Web Advertising
Posted by JohnH under Online MarketingFrom http://clickz.com 6229 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h
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Boomers Don't Retire; They Become their Own Bosses
Posted by JohnH under NewsFrom http://www.marketingvox.com 6230 days ago
Made Hot by: on October 27, 2007 1:46 pm
For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business.
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Recession Proofing Your Business
Posted by dobbie under StrategyFrom http://www.smallbusinessnewz.com 6230 days ago
Made Hot by: on October 26, 2007 2:08 pm
Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of tearing out your hai
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Now this is what I call customer service
Posted by TerryJackson under Customer ServiceFrom http://www.zazlamarr.com 6230 days ago
Made Hot by: thesmiths on October 24, 2007 10:33 pm
Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos!
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Using long tail keywords in PPC
Posted by ArmadaIG under Online MarketingFrom http://www.promotenews.com 6232 days ago
Made Hot by: on October 26, 2007 2:48 pm
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i
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Starting Up: Learning to Pitch
Posted by Becky under StartupsFrom http://online.wsj.com 6233 days ago
Made Hot by: on October 26, 2007 2:08 pm
Ken Gaebler knows that winning investor money is all in the pitch. A serial entrepreneur, Gaebler has raised $24 million for seven companies since 1995. Now, he sits on the other side of the conference-room table, as president of private-equity firm Gaebler Ventures in Chicago — and routinely watches newbie entrepreneurs present their ideas in a b
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Local media more trusted both on- and offline
Posted by ArmadaIG under AdvertisingFrom http://www.bizreport.com 6235 days ago
Made Hot by: on October 25, 2007 7:04 pm
A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re
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Analysts on Fee vs. "Free" web content
Posted by administrator under StrategyFrom http://www.emarketer.com 6235 days ago
Made Hot by: on October 26, 2007 2:49 pm
The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content.
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