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Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a numb Read More

The stats that follow have been grouped into nine categories. These categories are not mutually exclusive. Some of these stats could easily fit into other categories. Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, we have offered dozens of landing page tips and tricks to improve your campaigns. But which ones are favorites, and which consistently pr Read More

Ever find yourself stepping outside of your comfort zone? Check out this list of helpful tips for an introvert in business, and learn how to make it easier! Read More

Entrepreneurs often ask me why investors expect financial projections for a new startup even before the product is built and while the market is still being defined. I tell them that the projection process and results are most important for you the founder, to evaluate if there really is a business Read More

“We’re going away for just a couple of days. Do you think you can unplug from the computer, the phone, the tablet or any other electronic Internet connected device that you’re stashing somewhere?”
I said “Yes.” But I thought that I would certainly be able to sneak in an email or two — maybe in the Read More

There’s so much consideration that needs to go into effectively branding and marketing your business.
A lot of mistakes can be made along the way, including not capitalizing on sales opportunities, or failing to provide a valuable — potentially life long customer with the best experience possible. Read More

In a move that shocked and surprised people, HubSpot fired its long-time Chief Marketing Officer, Mike Volpe -- in a very public manner. The company issued a press release that spoke of "ethical violations" in connection with attempts to procure a draft of a book being written about the company. Read More

Very few people believe me when I tell them I’m shy. Why? Because I’m a frequent public speaker, a regular networker, and I love to meet and brainstorm with other small business owners. When I started my own business in 2008, I knew I’d have to become a salesperson (in addition to being an editor) Read More