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Customer Activation is one of the metrics that decides the fate of most SaaS companies in the long run.
While many startups claim product-market fit through high conversion rates and early customer adoption, in reality, these don’t function as indicators for the revenue that the business will make Read More

It is important to learn how to handle stress, because you cannot avoid all stressful situations. You can handle stress by compartmentalising your mind and by breaking your experience into clear, distinct and separate compartments. Read More

There are so many Facebook marketing ideas, tips, secrets and tricks to learn. This is especially when it comes to advertising on Facebook for beginners. There are even more tips for social media in general. One thing I’ve learned is that successful campaigns do take time and effort. It takes real Read More

Silicon Valley is based on the idea that people don’t scale, but technology does. More technology means higher margins and faster growth.

Despite this, many startups run as if founders and early employees somehow do scale. The result is messy organizations which slowly produce substandard work a Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

“How did they make this?”

I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light.
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The advent of Smartphone technologies fuelled with high-speed 4G internet services enabled the development of a wide array of mobile applications. Read More

Content marketing is backbone for the online businesses in terms of driving traffic their websites. Customers always need authentic and informational content while surfing through an eCommerce portal. Therefore, an attracting and engaging content has the potential to convert an engagement into a sa Read More

Do you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service. Read More

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). Read More