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Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time. Read More

The fast-growing e-commerce sector now mean that their prospective customers can be multiplied by several Startups and businesses. This internet-centric approach has been shown to be quite profitable over the span of past few years. What it did extremely remarkable is Read More

For some companies, Pinterest can be a huge online marketing opportunity. To know how to make the most use of the picture-sharing platform, sometimes it's best to look at how larger companies are using Pinterest and getting it right Read More

From planning to publishing, every step is crucial to keeping your productivity and quality high. Here are 7 writing tools to turn you into a power blogger. Read More

You’ve decided it’s time to turn your blog into a business and are wondering “what’s next?

To have it taken seriously as a business, you’ll need to change more than just your mindset.

Here’s how to turn your blog into a business. Read More

What is Process Street? The best way to document and manage your processes, and those of your clients. Read More

Tweetchats are one of the most exciting aspects of social media, enabling your charity to start a conversation with lots of its stakeholders at the same time. Read More

Twitter chats can be a valuable tool for learning, networking and sharing ideas - but they do take some strategy. Here are five tips for getting the most out of Twitter chats. Read More

Before you get your hands dirty on the files, let's quickly see what does it mean to minify CSS and JavaScript files in WordPress. As you probably already know, there are dozens and dozens of files needed for WordPress to run properly. When you add new themes and plugins, the number just keeps on g Read More

KUDI is an African Fintech startup that lets people make and receive payments through text messages. You can also pay bills and top up your mobilephone via this service Read More