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Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. Read More

The employees that will be working with the new hire directly are a surefire way to get the right cultural fit. How else will you know if the new candidate will mesh unless you put them in an environment in which their possible future team is involved? Hiring as a team will give you many benefits, Read More

That was the question I was recently asked by my friend Vivienne Neale. I wasn’t sure how to reply. After all, we all have our “thought leaders” whom we follow. Me, I always wanted to be part of a community where doing meaningful things made belonging matter. Honestly, I don’t consider myself a tho Read More

How to start guest posting like a pro and how to organize research using tools like Trello, Pomello and Evernote.

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It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.

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It's that time of year; the franchise rankings are out. Franchise Direct is really at the top of the charts when it comes to their deep-date dive of franchises. Check out The Top Global Franchises For 2017. Read More

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t unde Read More

This is one of a number of different best practices that can seriously up your digital defenses. Now more than ever, IP is at a premium, and you would do well to insulate yours from dangerous leaks, hacks and carelessness. Read More

Expert roundups are a great way to generate links and shares on social media. Learn how to create them in this guest post from Bill Acholla. Read More

Invoice issues? Not getting paid on time? Learning how to invoice well can make the difference between the next missed payment and a system that makes cash flow problems a thing of the past. Read More