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Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you. Read More

What do you need to practice in order to be better than you were yesterday? And what’s one way this week you can lend someone your belief in them? You just might find these behaviors lead you to a title of your own one day. They definitely did for Nick Saban and Tua Tagovailoa. Check out how! Read More

When it comes to hiring staff you’ll go through multiple important stages to vet the candidates and make sure you choose the right one.

For many managers, the interview is the most important step.
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Social media has transformed the game of lead generation for B2B and B2C businesses. However, which one is the best platform in 2018 for lead generation requires careful consideration. While some internet marketers swear by LinkedIn, there are others who believe Facebook offers better leads, thanks Read More

Chatbots have taken center stage recently. AI-based opportunities in the latest consumer-facing devices have sparked developer interest. Amazon has led the charge for IoT-influenced consumer goods – its latest device, Echo Show, expands the Alexa AI platform to include video requests, even from Go Read More

A review of Google's new analytics platform, Chatbase, for chatbot performance measurement.

More than ten years ago, the marketing world grew accustomed to Google Analytics, the measurement solution soon becoming as ubiquitous as websites. With chatbots growing in use among brands today, Google Read More

A post on Google's transformation into serverless tech services....explains the basics behind serviceless technology.

The interest in serverless comes from a paradigm shift in client-server computing architecture. Computer terminals connected to a server was once -- and in a basic sense, still i Read More

Society and culture are becom­ing factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for deliver­ing customer value. To do so can put brand image at extreme risk.

The article explains how algorithms can contai Read More

Business Process Management (BPM) is the systematic and efficient implementation of the company’s workflows and processes to achieve an organizational goal. With the advent of SaaS BPM solutions, achieving consolidated, coordinated, and seamless workflows and processes is now easy and accessible ev Read More

If you’re following Bloggers Passion for awhile, you already know how much I love SEO.

SEO is helpful not only to increase your website search traffic but also to increase your overall website sales and online visibility. Read More