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How do you connect with strangers and get them to become customers? Businesses have an array of tools to interact with customers (email, phone, social media, mail), but are they really connecting? Perhaps what businesses need isn’t a new technology but a new story. Read More

With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Read More

Email marketing is an inexpensive way to target customers with communications that address their needs, interests and phase in your sales cycle. But, email campaigns that convert prospects into paying customers requires strategy. Here is how to convert sales via email. Read More

If you don't have a content strategy in place for your business your communications can definitely be a waste of time and money Read More

The Presidential election is almost over. No matter which side of the aisle you fall on, one thing is certain: You're probably as exhausted by all the political chatter as many others in the nation. Here's what that can teach you about content fatigue and your content marketing efforts. Read More

In this post, Having the right layout for your ecommerce home page can make the difference between conversions and hearing crickets. Here, Alma Causey talks about the important facets needed on your ecommerce home page to really get your ROI. Read More

Are you the person who reads those lines about the definition of blogging? Have you ever thought beyond the statement “writing something online is blogging”?
Every person has a dream to become the best in his/her field. Nowadays, in this online world, there are many people who are striving to beco Read More

Today, more than one in four small businesses does not have a website. However, many of those small businesses that do not currently have a website plan to create a site in the future.

With startups launching every day, the web design business is in high demand. However, if you want to make your Read More

As companies get larger, there is a tendency for them to lose some of the innovative edge and versatility that defined them as start-ups and young enterprises. Several factors common to larger firms contribute to this, including increased bureaucracy and more rigid, hierarchical command structures. Read More

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

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