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IT work is information intense and there is a high cost to an organization in trapped information. IT workers spend a significant amount of time each week dealing with a variety of challenges around poor documentation of this information. The reality is that this TIME = MONEY and that is money bein Read More

With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. Read More

Every business has a name. And if you are thinking of starting a business, one of the first questions you’ll face is what to name it. There is more than one way to name a business. Here are a few approaches you might like. Read More

Software as a service hasn’t just revamped the tools and services businesses use to be successful; it’s changing every aspect of the business journey. These 15 articles reveal the key tools and lessons every entrepreneur needs to break through the congested tech marketplace. Don’t waste priceless t Read More

It sucks when you create a process and no one uses it. Here's how to create, track and optimize processes people want to use. Read More

Churn is the enemy. Churn is the sickness that will kill your SaaS company. Redpoint VC Tomasz Tunguz showed us just how damaging churn is to the MRR of SaaS companies and how an adjustment of just 5% can make a massive impact. Churn is the rate your customers are cancelling their subscriptions to Read More

Here's the exact steps I took when one of our most highly trafficked blog posts fell down the rankings, and how I boosted its pageviews by 468%. How severely pageviews can drop from falling just a few ranks is crazy! Read More

Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes:

Whether you’r Read More

Google has issued a set of best practices for publishers who review products they get for free from companies. If you’re reviewing a product that was gifted to you, Google says that information should be disclosed. Read More

Article after article on content marketing highlight the blog as the flagship of digital marketing. Yet, here you are, you still have not taken the plunge and added blogging to your social media efforts. Why not? If you are like many people, it may be because you are holding on to a few prejudices Read More