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Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More

Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

Pinging your WordPress blog post can get you labeled as a spammer by search engines. The Pingomatic plugin will notify search engines of your updates & keep your blog safe in a couple of clicks Read More

Finding unique and creative ways to promote your business can be tedious and unfruitful if you only rely on traditional marketing efforts. YES, you can tell your family friends about what you do on Facebook, Instagram, and Twitter. You likely have marketing materials such as business cards, flyers Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “Sales & Marketing Guy at heart and Technologist by training.” We sat down with him recently to discuss his background and his curr Read More

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. Read More

Facebook launches new emoji buttons, extends like button to love, haha, wow, sad and angry. These button are now available to all facebook users globally Read More

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