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A new report reveals brands are producing more content than ever before while getting less engagement for their effort. Here are three ways organizations can overcome can overcome this content marketing dilemma and engage more people. Read More

About a year ago, I was casually assigned a task to write one guest post per month in the name of the Process Street blog. “What on Earth?” I thought. Only the top writers get published on places like that. I don’t stand a chance. As it turns out, it’s not as bad as it might first seem.
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After adding new ad formats like video and carousels and opening up Instagram to all brands, Facebook wants to school marketers on the photo-sharing service.

Facebook has renewed “Pub in Pub,” the series it premiered in October 2014 that interviewed marketing and agency execs about their creativ Read More

Use These Premade Zaps to Kickstart an Easier Life One of the downsides of Zapier is undoubtedly its complexity; when you’re just starting out with process automation it’s almost a requirement to have some sort of premade indication as to what you can actually do. When I first started using zaps to Read More

Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

Do you spend too many hours looking at what other people are doing and not enough time embracing your unique talents? I've done the same in my pregnancy and in my business. Here's why it's a dangerous trap to fall into and how to stay out of it. Read More

ICON16 is just around the corner.
The Phoenix event is hosted by Infusionsoft and showcases its well-known CRM tools.
But this year there is reportedly a special small business focus, too.
Also close at hand are other events both online and around the country. Check below for events in Californ Read More

Do you feel like you’re getting nowhere with your business? Have you lost momentum and now feel like you’re just spinning your wheels?
In your first year or two of business, the enthusiasm is high, optimism is at its peak, and you can overcome most obstacles with sheer will. That first year is aw Read More

Ah, the Oscars. It’s all about Hollywood egos, fancy frocks, gushing winners, and the running jokes at Leonardo DiCaprio’s expense. Poor Leo. It may seem far removed from your daily slog on the content coalface but there are lessons that can be learned from them. One obvious tip from this year’s Os Read More

This time last year, I was a pretty horrific writer. Just go look at my old blog posts. …Actually, please don’t. I was an avid reader of the tech press throughout my teen years and into adulthood, but it always seemed like a distant, snarky world guarded by unreachable journalists for whom inbox ze Read More