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Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company, 80% of businesses believe th Read More

Bullying and sexual harassment in the workplace has taken centre stage in the news in recent months following the allegations of sexual assault and rape against film producer Harvey Weinstein.

Hollywood has been under the spotlight whilst investigations of sexual harassment are under way. For ma Read More

The key to scaling any sized business is to have a set of successful, repeatable processes. For many small businesses, the success and the process are managed in the head of the founder/entrepreneur of the business. If that describes you, then you don’t have a scalable business, you have a full-ti Read More

Some people seem like naturals when it comes to sales. Their smooth talking and deep product knowledge entices customers and makes them feel warm and fuzzy inside.
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The 360-degree marketing approach has its roots in the holistic marketing philosophy and is one of the most sought-after approaches among the brands right now. But what exactly is a 360 campaign and how to craft one? Read More

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.

According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using th Read More

Social media advertising is on the rise, and more and more social media platforms are providing advertisers with the capability to advertise on each individual platform to best reach their target audience within a specific channel. Instagram has officially joined the game, and with an expected grow Read More

Google My Business, is great marketing opportunity that can’t be missed by any marketing professional, small business owners, brands and by an individual blogger too. A simple yet effective Google Plus page can introduce your brand to your customers, redefines your presence on Google and also boost Read More

To save you hours of Internet separating, we set up together an amassing of the 10 Best Productivity Software of 2018. Check out our best 10 lists.
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But how do you decide which people you help grow?

As I mentioned in blog post #44 for the next couple of weeks I really want to focus on how does one go about identifying the right people to have on your team. The ones that you want to help grow or work alongside. The ones you want to invest you Read More