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Dr David Trafford and Peter Boggis founders of Formicio and authors of Beyond Default, advise how we can confront our default future. Read More

From a couple of years, LinkedIn has become one of the hottest and trending social media platforms. People call it as a platform for professionals. But your LinkedIn mistakes may not make you look like one.

I have been watching LinkedIn evolving for many years. I remember when its user interface Read More

In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. He’s co-host of The Marketing Companion Podcast. He’s also been one of my most frequent guests.

Mark explains why marketing to Twitter’s loyal and creative users is d Read More

2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard.

Every year brings unique challenges, as technological and social media advances Read More

As marketers, we all know the algorithm issues (which I’ll explain briefly) but there are ways around it, to get the most return out of what little time a small business or entrepreneur might have to invest in their Facebook Page.

So first, let’s take about the mathematics of Facebook.

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In my experience with technical entrepreneurs, they work hard on creating an innovative and elegant solution, and assume that customers will flock to them (“if we build it, they will come”). The reality is that successful businesses these days require an equally elegant business model, with the rig Read More

Creating a positive work environment is essential for the productivity of your team. Discover suggestions and ideas for immediate improvement. Read More

Being a young start-up in a competitive industry, and having to compete with the giant freelance platforms, we quickly realized that we needed to get creative. Read More

As we enter 2018, it’s time to say goodbye to some old SEO habits.

These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Read More

Want to produce algorithm-friendly YouTube content?

Wondering how to attract viewers and keep them watching?

In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process. Read More