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In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

Let’s just suppose you are a working couple with two kids. You are most likely two people waking up to mad mornings, dashing to the creche, cursing furiously in traffic, working on projects with ruthless deadlines and more. During the rambling meeting, you are wondering if the babysitter remembered Read More

Creating high quality content may not be an easy task considering the visuals that must be added and the social networks that need to be managed and nurtured. The elements that must be put into the content are often forgotten and this is what makes the campaign perform poorly. Here is a look at som Read More

People are more concerned about their jobs more than any other aspect. To keep up things in the right tone and since we have recovered from recession, workaholics are busy all the time. By focusing more towards career, employees are missing out some important aspects in life. Read More

I am excited to say after numerous delays the release of our brand spankin new podcast: Business Systems Explored hosted by myself (Vinay Patankar) and Tony Brown has arrived. You can download and listen today on iTunes (iOS) or Stitcher (Android). The mission of this podcast is to bring you (the r Read More

You just poured everything you had into an epic piece of content.

You toiled over the perfect way to organize and present the information.

You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertaining.

It was a freaking hard job, and you’r Read More

Hosting is pretty important if you want to take your blog seriously. But, how do you go about picking a hosting provider?

Today I’m going to talk about what factors I consider when I think about how to pick a hosting provider, and also what you should expect from your hosting provider. Read More

If you are a Small or Medium Enterprise (SME) owner looking to stay abreast of competition, then you should read and execute these suggestions that will help you immensely in improving your brand value and return on investment in 2016. Read More

There is a common belief in the angel and venture capital community that you put your money on the best team, rather than the best idea. Thus the top priority of every entrepreneur who wants funding should be to build and highlight their “dream team” of co-founders, executives and advisers, to attr Read More

Many of you most probably may have heard myths and misconceptions about marketing strategies, including digital marketing. Some of these myths are more prevalent than others, while some may have been the truth during the earlier days of digital marketing. However, times have passed and online reali Read More