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Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Read More

Monique Johnson, CEO and founder of Ehm Ooo Media, produces videos for businesses and brands that tell their unique story. In a recent webinar I hosted for her, she provides a wealth of information on recent livestreaming developments, and best practices for planning, selecting the right platform, Read More

Adding audio to your website can broaden and enhance the user experience. From guides to interviews, audio allows your users to become more immersed in your website. Read More

A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.

Understanding your target audience is important. Knowing your goals is important too. Design is important.

But slapping a design on some p Read More

Enjoy my free eBook. Really. Enjoy it. Garden variety piece about how a 4 inch Fijian cockroach taught me - and you - successful blogging lessons.
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You’ve been reading plenty of blog posts and noticed that everyone is making use of infographics. They seem to perform very well and you can’t help but wonder if you should be incorporating infographics into your own content marketing. The only issue is, you don’t have a huge budget, so you can’t r Read More

From the advertisements, to the performances and, yes, even the football, here are the top 3 entrepreneurial moments from Super Bowl 50. Read More

In customer service, we hear many of the same phrases all day, everyday. As a self-proclaimed representative of the hoards of customer service workers out there, here are just a few of the things NOT to say when interacting with those of us who genuinely try to lend a hand… Read More

When you meet someone new, what happens?

Chances are, you ask them questions in the hopes of learning more about them. The end goal is to connect.

Let’s take a look at 7 brands that are crushing it with their storytelling. Read More

Today we’re welcoming Jay Baer back to the Content Marketing Podcast to chat about his latest book, Hug Your Haters. Read More