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Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve y Read More

Creating a messaging guide that keeps your staff on message is harder than it looks – begin with the right components and you’ll be off to a solid start. Read More

Sales managers running successful sales meetings introduce issues and then solicit opinions and comments from their sales team before sharing their own point of view. Speak last - rather start by asking questions that build on and challenge the ideas on the table so your sales team buy in. Read More

Sales managers should identify and focus on what their sales teams are doing successfully. Figure out how to codify those successes so they are repeatable and can be used more pervasively. Read More

Replacing an employee who has quit or been fired is a process that is both time consuming and expensive. Not only are human resources managers responsible for identifying and hiring suitable replacements, but they are also expected to manage the process of onboarding any new hires. Read More

This post provides a comprehensive guide to developing and launching an effective multi-channel digital marketing strategy for your business today. Read More

Content - Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ... Read More

You want something to change, put a spotlight on it, even if it is a deficiency. Pay them to change once, and the new habit pays dividends forever. Read More

Is there any good reason to use a site creator or business website builder if you are a serious business person who considers their website to be an investment, a technology asset? Let me say two things right off the bat: (1) I hate website builders and (2) this is not a review. I set out on a ques Read More

5 Ways Amazon Has Changed How Everyone Thinks About Customer Experience. Making experience the heart of business strategy, Amazon has shown that customer service and customer experience really do matter and are critical to staying relevant to today’s Internet-savvy, socially connected customers. Read More