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Social media marketing is an investment in time and energy. Though there are rarely any shortcuts to better social media marketing, quick wins like these can help push things forward and build on the strategies you already have in place. Read More

Google penalty… Manual action… Unnatural links... It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career. Here's what to do. Read More

The following provides a detailed overview of various social networks available to provide business owners valuable insights on which channels to choose for their brand’s campaign. Read More

IBM works to woo small to midsize businesses with the offer of free data and analysis courtesy of Watson. Read More

Content marketing has come a long way since it first gained popularity as an inbound marketing strategy. Innovative marketers around the world have devised new strategies to gain reader attention, build reader trust, and optimize content for customer conversion, but the core elements of a successfu Read More

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential inv Read More

In episode 28 of the Content Champion podcast, I discuss small business inbound marketing strategies with Steve Sheinkopf of Yale Appliance in Boston Read More

Only 34% of marketers think their Facebook efforts are effective. Here are some more stats that stood out to us from the 2014 Social Media Marketing Industry Report. Read More

How To Measure Content Marketing ROI by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about how to measure content Read More

Do you realize how privileged it is to have permission to land your word on someone's inbox? You don't always get that option easily. It is hard earned.

Find out how you can increase subscriber engagement by segmenting your list! Read More