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Engagement. Our brands crave it, our audiences seem eager to participate in it, and our campaigns are designed to drive it.

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Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhous Read More

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. Read More

Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health Read More

Every new entrepreneur who has not spent years in corporate life has the advantage of an unbiased look at business opportunities, but at the same time has the disadvantage of missing critical business experiences that can cost them dearly in their first startup venture. In my experience, building a Read More

Do you know the advantages of a website? 3 realistic ways blogging can help you get hired for your dream job. Read More

Thanks to the internet, even the smallest of small businesses can serve the national or global customer base. Even if you’re not selling directly on your website, having a web presence can help new customers discover you or allow current customers to stay up on your latest offers, keeping them comi Read More

Here are Coronavirus outbreak facts and information for the franchise industry and small business. Please read, as businesses worldwide will feel the impact of this virus. Read More

In my work with you as an entrepreneur or small business owner, I find that most understand the need try out new business models and product innovations, but trust their intuition rather than running a disciplined business experiment first. The result is that you often take a big financial hit, and Read More

Want your small business website to convert more sales? This article highlights some of the best ways small business websites can easily meet specific conversion goals... Read More