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In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. He’s co-host of The Marketing Companion Podcast. He’s also been one of my most frequent guests.

Mark explains why marketing to Twitter’s loyal and creative users is d Read More

Every business is unique in terms of formation, in terms of purpose, in terms of market position, in terms of target audience/customers, and in terms of end value.

And this is why you need your own unique content marketing strategy in order to succeed in your business! Read More

In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year. Read More

In most businesses, employee retention is a material factor in valuation and transferability. The ability of a buyer to assume control of a fully-functional organization has substantial influence on his or her perception of a company’s value. Read More

Millennials have come a long way in business since I started writing about them almost ten years ago. They started out as that spoiled generation of kids, born between about 1982 and 2004, who had everything, and could care less about business. Today they are in every business, and will likely comp Read More

The Power of Color on People & Buying
Color shades have potent effects on people’s moods and buying activities. You can influence your customer’s purchasing behavior and choices, to your benefit, by using the right color in your logo design, branding, and advertising campaigns. Read More

Imagine life without the internet. Where would we be?

For many, the internet is so vital that we simply can’t live without it.

In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Read More

Link building has always been an indispensable part of SEO strategy.

Last year Backlinko analyzed over 1 million Google search results and found that backlinks impacted search engine rankings Read More

If you are having trouble getting opens and clickthroughs from your email newsletter blasts, or planning to release your very first one in the coming days, here is some helpful information to make sure you time everything as perfectly as possible. Read More

Want a stronger pipeline filled with people who crave your products and services? Reinvigorate your talking points to significantly improve lead quality. Read More