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Customer acquisition is one of the primary objectives of a marketing campaign. SaaS and E-Commerce businesses spend their most of their budgets to stay ahead of their competitors in the race for acquiring new customers. But what is the return generated by every unit invested in a marketing program? Read More

It is important to learn how to handle stress, because you cannot avoid all stressful situations. You can handle stress by compartmentalising your mind and by breaking your experience into clear, distinct and separate compartments. Read More

Watch this story of Johnny Crestt about his journey into entrepreneurship and self-awareness - as told by Gary Vaynerchuk and James Altucher. Read More

Digital marketing, when done right, can even propel SMBs on par with some of the bigger fish in the industry. And to stand out from the crowd, it takes some innovative ways that are guaranteed to reap your business success on its digital marketing efforts. Today, we’ll discuss 8 innovative ideas fo Read More

Ever wondered how streaming services like Pandora and Netflix come up with their recommendations? In this article, we look at content-based filtering techniques, the secret sauce behind a lot of uncannily good recommendation engines.
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How long does your onboarding program take? At these companies, training takes one, four, or even six weeks – and the results speak for themselves.
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It takes a small idea to transform a common man into an entrepreneur. Similarly, a short inspirational quote has the power to convert an entrepreneur’s struggle into success. The motive of this blog is to fill your mind with positivity and to strengthen your determination to make your venture reach Read More

Silicon Valley is based on the idea that people don’t scale, but technology does. More technology means higher margins and faster growth.

Despite this, many startups run as if founders and early employees somehow do scale. The result is messy organizations which slowly produce substandard work a Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

“How did they make this?”

I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light.
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