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Americans tend to think of social networking from a personal perspective, likely in simple terms of Facebook and Twitter and maybe even Pinterest. In reality, though, there are dozens of flourishing social networks across the globe, some of which U.S. residents have never even heard of. Read More

A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. Read More

Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

Break down emotional intelligence even further and couple that with the US holiday of Thanksgiving and you discover that one of the elements of emotional intelligence, gratitude, can deepen your ability to lead more effectively.Increased loyalty, positivity and productivity are pretty good outcomes Read More

Once you have setup Google Analytics on your blog or website and checked overall page views and the bounce rate, I think it’s time that you also glance at mobile traffic. But this is the end of the road for most web masters because the information can be overwhelming so most people don’t even know Read More

I thought I would share some of the tools I have found helpful in managing larger writing projects, doing research and simply items I use in my day to day. Some of you may have heard of some of these, but I will bet there is at least one little gem in here for everyone. Here are 10 tools to up your Read More

“Knowing what you know now, what would you tell your younger blogging self on day one?”
My hope is that their message, borne out of their experiences, can help provide some guidance for you. This collection of bloggers run the gamut, from those who are in their first or second year of blogging to Read More

Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the improvement of customer interact Read More

Finding someone who understands your vision and knows how to execute it is not easy. Here are seven ways to be sure you're choosing the right person. Read More

In the modern digital age, with information available at just a moment’s notice, the online reputation of your business means everything. Online reputation management is a vital step in ensuring the success of your business. Read More