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Check out what this video of BBC's Simon McCoy delivering a news report can teach us about data analytics for SMBs... Read More

Small business owners tend to think that branding is something only large companies need. Branding is crucial for small businesses to be able to stand out and capture potential clients. No matter how amazing your product is, no-one will hear about it until you create an identity that is recognizabl Read More

Here is a weekly recap on analytics news and insights for small businesses in case you missed it... Read More

How do you test those new business ideas? Whether it's new products/services, pricing or promotions marketing experiments are a great tool for analyzing and optimizing your marketing strategy. Read More

Inbound calls represent a significant channel for new leads and sales. Call analytics represents a great opportunity for SMBs to understand how customers and clients interact with different stimuli. Appending actionable data, using unique phone numbers, and matching calls to sales are just some of Read More

The recent release of Google's Chromecast offers a great product for consumers but can serve as a great lesson for small businesses too... Read More

If you want to make your small business more analytical, start from within. By evaluating and leveraging existing resources your business will be able to learn how to become an analytically-informed business on your own terms. Read More

This article compares the collection and use of big data for surveillance with that used by private companies. The underlying question is when does it all go too far in sacrificing our privacy? Read More

The process of defining KPIs can be harder than it seems. With vast amounts of data being collected by modern businesses, it can be challenging to find the handful of metrics that really communicate business performance. This article discusses 4 steps that can help you define the critically importa Read More

Periodic/dashboard reports are filled with lots of data & information. Some of it is more useful than others. Yet few do a great job of providing full context to readers. By answering these 4 questions in your regular reporting you can make them more actionable and insightful. Read More