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Persona-based marketing can help you target your marketing perfectly to each unique group of customers or prospects. To help you get started with persona-based marketing, here's a terrific guide packed with actionable advice and insights. Read More

Here are 4 of the most common challenges you’ll encounter running your own business and proven tactics to help you overcome those challenges.

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Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. Here’s how you can use neuroscience to supercharge your own marketing efforts.

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By understanding the emotions, human behaviors, and people’s motivations, you can significantly impact the success of the products you design and sell. Here are 8 proven, powerful ways you can incorporate psychology to increase engagement and design better products.



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Here are 8 proven strategies for making video marketing easier for any small business or startup (plus great free resources to get you started).

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Your ability to organize information about your customers efficiently and effectively is often the difference between your business succeeding and failing. Here's a curated list of the 10 best customer relationship management (CRM) solutions for small businesses and startups. Read More

There are several surveys to show that Marketing, for a majority of MSPs and IT Service Providers, is an ignored area. Since most of their investments are absorbed in hiring skilled resources and researching new technologies, marketing remains something that they do not like to delve in and conside Read More

The design of a mobile app is one of the biggest factors in whether people will use, and importantly, continue to use, a mobile app. Here are the important mobile app design trends we expect to see in 2018.


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To help you take your small business brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.

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What can entrepreneurs and small business owners do to amplify their marketing messages and what can they learn from big Brands? Troll marketing is a possibility. Here's a good look at the risks and benefits of troll marketing, and real-world examples of brands who are doing it exceptionally well. Read More