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By now, we’ve all heard about the wonders of content marketing. How content is revolutionizing the world of digital marketing. Why you – dear marketers – must jump on board the content marketing wagon, for fear of being left behind, at best, or losing all your customers to your competitors, at wors Read More

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively.

That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRule Read More

In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has Read More

As we know, smartphone use continues to grow at an incredible rate. Currently, in the US, 45% of the adult population uses a smartphone and this number continues to grow each year. But, what about globally?

There are 7 billion people in the world. Approximately, 4 billion of them have smartphone Read More

Danny Brown is one of those bloggers that seem to make excellent, salient points with every single post. It’s annoying really because he sets the bar so dang high!

In his spare time, Danny is VP, Marketing & Technology at ArCompany, a data driven business social media intelligence firm.

Danny Read More

Like any machine on a path to world domination, Google is getting smarter. With it’s latest update, Hummingbird, it is now better able to understand context rather than just content.

Keywords are certainly still important and how your content is developed and coded continues to matter. But, and Read More

I was going to do a fancy write-up for Chris and then I read his bio on the Shift Communications website. I think it really does way better than I ever could (plus I think it’s all worth noting).

I will say this, when I see something from Chris, anywhere, I pay attention.

I’ve known Chris for Read More

remember when we started Wood Street. We were networking fools back then.

It was 2002 so it was before social media and smartphones (although my flip-phone was still pretty sweet!). We drove – a lot.

I was at one of those networking events waiting for the meeting to start. A man sat down acro Read More

Of course, email marketing is nothing new. Mobile devices are certainly not new either. So, what about your email marketing efforts on mobile devices?

Here’s an interesting stat from this infographic, “40.1% of all email campaigns are opened on mobile devices.” That’s a huge number! Ignoring mob Read More

DJ Waldow is the Digital Marketing Evangelist at Marketo. Marketo builds marketing automation software. I’ve known DJ for a few years now. He is full of energy and knows his stuff.

His book on email marketing is a must read and so is his blog.

Of course, I have some questions for DJ Waldow. I Read More