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This is the inaugural 5 Questions post where I will be interviewing some of the best minds in marketing, PR, social and more.

Taking our own advice, I’ve made some great connections with influencers in our industry. And what these people know will be of great use to you.

I’m limiting these to Read More

In our post, How to Think about Mobile Marketing, we mentioned some stats from a Smart Insights article. Our friends at Marketing Exchange sent us this infographic which, we think, illustrates the power of mobile perfectly.

For small businesses, retail shops, and real estate agents, the most str Read More

Content is the stuff that makes internet what it is. Now, there are many definitions of what people actually mean by “content”. For the sake of this post, however, content is the stuff that’s spread out on your web pages — the words, the pictures, the videos, and all the crazy combinations and form Read More

The real estate industry was made for mobile marketing. You’ll be hard pressed to find an agent who doesn’t own a smartphone. You’ll also struggle to find a homebuyer who isn’t using their mobile device to find a home these days.

Mobile usage is no longer on the rise. It has risen! Just take a l Read More

When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites?

Why do we box ourselves in like this? It’s time to get a little creative. Be human. Connect with people about real things.

Social Media and B2B Marketing

I w Read More

The holidays are fast approaching. No seriously. If you’re in retail and you aren’t already preparing for holiday sales, promotions and all that foot traffic, you better get crackin!

Assuming you are already preparing for the coming holiday shopping bonanza, where does mobile come in? In case it Read More

Whether you have a storefront, restaurant, or a booth at a trade show, how much business are you missing because there is no mobile strategy?

Let me ask this question a different way – how many people do you see walking by your store, restaurant or booth staring at their smartphone? Are they sto Read More

Mobile marketing allows for a deeper interaction with an audience on the go. Using QR Codes placed on signs, promotions or giveaways, you have the opportunity to get your message and your experience into their most beloved accessory… their smartphone.

Of course, you might be too late to do some Read More

Did your website get hurt by Google’s Penguin 2.0 update? Are you afraid your organic traffic has been sliced into a fraction of what it once was?

Fear not (for now) – This post will give you some insight and ideas to prevent and remediate the dreaded “Google slap”.

What is this Penguin thing Read More

When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it is now off my chest!

My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with Read More