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Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. U Read More

Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. U Read More

Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better.

And like a mullet enthusiast, you might be blind to the problem.

Maybe you’re just too close to your website to notice any issues. Or maybe, because it’s you Read More

After some time, you decide to rebuild your website. Maybe it’s been so long that you’ve forgotten where your domain is registered. You know you pay someone something for something tech related, or hosting, or who can keep track of these things???

I hate to break this to you but you need to keep Read More

I’m not certain I want to start this post with a bunch of definitions. I’m also not sure I want to start preaching about the importance of UX or SEO.

Instead, I’ll start with a question… when looking for something online, what do you do?

Do you open Google, type in a word or phrase, and then Read More

‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name.

Even upon searching online for some of the most “pop Read More

I first found out about Jason Falls through DJ Waldow. Jason is one of those unapologetic, tell-it-like-it-is, digital marketing experts. His blog is a must for any digital marketing pro. And his books should be required reading for anyone guilty of all buzzword and no substance! Read More

A successful website is not the culmination of a bunch of opinions. A successful website relies on a series of strategic and focused conversations with your teammates to decide what’s important and in what order.

When I say teammates, I mean the folks who have a skillset or knowledge base which Read More

If you rely on others to sell your products or services, do you think your website matters? Here are some reasons why I think it matters a lot… Read More

Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More