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Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of Read More

Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your brain into a post. Sometimes, the best ideas come from a conversation.

Think about the phone calls or conversations you’ve had with experts in your company, colleagues, or even clien Read More

There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad.

While we welcome the chance to redesign our client’s websites, we always stress that a redesign needs to be based Read More

Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression?

Content in and of itself is not the complete picture. Design matters. Visuals matter. User experience matters!

Mark Schaefer talks about this in Read More

With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website.

And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board Read More

I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into ev Read More

SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings.

Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certain Read More

Kerry O’Shea Gorgone is one of those people that keeps showing up in all my feeds. You know why? Because she’s awesome! She’s a lawyer, teacher, marketer, podcaster, writer, and all around rock star.

And if Ann Handley quotes you in one of her books, I’m an instant fan. So, of course, I was thri Read More

You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience.

But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky.

Knowing your audience can be a very superficial practice for some. You ha Read More

Mobile optimization has been a ranking factor on Google for some time. But, it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”

If certain pages or sections of your site are not optimized for Read More