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“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?”

We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might Read More

Your story is what makes you stand apart as an organization.

I’m not necessarily talking about your corporate culture, although that can play a part. Let’s go beyond the typical marketing clichés and get down to what keeps your clients coming back.

At Wood Street, we have a process. We’ve bee Read More

he one constant with SEO (search engine optimization) is change. Search engines have been around since the 90′s and have since died a thousand deaths.

I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the Read More

When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.”

Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with market Read More

For digital marketing in 2015, organizations need to have a CMS that’s easy to use and does not hamper content and marketing objectives. WordPress, to that end, is great for digital marketing in the following ways: Read More

I’ve been following Lisa Barone for a few years now. She is one of my favorite bloggers and marketers.

She has the unique ability of getting to the heart of a marketing issue without lecturing or being overly collegiate.

The reason for this, I think, is because she practices what she preaches Read More

My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another.

Mobile is no longer a novelty, it’s the new normal.

Now, consider your target audience. Are they using tablets and smartphones t Read More

SEO (search engine optimization) is one of those disciplines with lots of “experts” who all have lots of opinions on what works and what doesn’t. It’s taken some time for me to determine who is consistently right and who is just another snake oil salesman.

When you want the truth from a trusted Read More

Have you ever wondered what the difference is between SEO (search engine optimization) and SEM (search engine marketing)? Or are they the same thing???

The truth is that, while they are different, they both play very similar roles sharing one common goal… to bring website users to your site. Read More

Our job at Wood Street is to build websites that are ideal for our clients and their audience. We have processes in place that help make this possible.

However, and we understand this, the clients don’t know what we know. They’re afraid that they will not be able to accurately describe to us wha Read More