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Question One – Has SEO Gotten Better or Worse?

You’ve been in SEO since 98 – about a 1,000 years in web years. I remember those days. Have some decent meta tags and you were set. Do you think the changes over the years to the search engines have helped or hurt businesses?

I feel old, but not Read More

You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers.

Creating a well-informed website is one of the most important actions your business can take Read More

Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time.

You’ve probably had this experience. You’re all excited for a new website, you set a launch date, and then you are asked for content, images, videos, and audio files that don’ Read More

When meeting with clients, one word will make them shudder… content!

No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy.

The biggest enemy of content is time. No one has the time to create great content. Or so they thin Read More

To need remarketing means you’ve already done a few things right? The reason is in the word itself – remarketing = marketing again.

The average website only converts (sale, call, inquiry) about 5% or less of it’s visitors (traffic). If fact, 5% is considered a great conversion rate. But, you can Read More

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information Read More

First, what is image aspect ratio? Here’s a good definition from Wikipedia…

“The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9.” – Wikipedia

Aspect Ratio through the E Read More

Yes! But, allow me to explain.

First, for those not familiar with the term content management system, here is a definition…

A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge.

In other Read More

Rebecca is the Altimeter Group‘s digital advertising and media analyst. She’s also an author, columnist, journalist, and frequent speaker.

Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small business owners and marketing professionals Read More

Lee Odden is one of the most sought after minds in online marketing today. His book, Optimize, is a must read for any small business owner or marketing professional.

Lee’s accomplishments are many. His bio is too impressively long to just copy and paste here and so devoid of fluff that I can’t e Read More