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When we started Wood Street in 2002 (12 Years August 1st, thank you very much!), we based our web design on the client’s printed collateral. That was the norm.

Back then, online marketing was usually an afterthought. Companies would draft their yearly marketing budget and squeeze in a little ext Read More

What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc.

What do you need to get conversions? Traffic!

Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. Read More

You’ve just taken over an old healthcare practice in a new city where nobody knows your name.

You have no network.

Your practice barely has enough clients to scratch out the lease payments.

Your bills are burying you. And everybody out there is trying to sell you black hat SEO services tha Read More

It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results.

The tips below are in no Read More

Take a look at an XBox or PS3 game console and you’ll find two controls: power and eject. These newer components have infinitely more features than those built decades before, but they’re all tucked away, some behind a panel or a sliding door, some only accessible onscreen via remote control.

Th Read More

The number one most important thing to focus on when trying to build traffic to your website is… content that your target audience can use! That’s it, top dog. No debate.

And yet, there are so many SEO “experts” out there who seem to either miss this or ignore it altogether.

I am a partner at Read More

Businesses now have the opportunity to communicate directly with their clients online – through social channels, blogs, email, etc. The strategies that the successful ones are implementing involve transparency and authenticity.

To me, this is what Jay is all about. He helps businesses succeed bu Read More

I just got back from having coffee with a client. We were talking about content, its importance, and the fact that you simply can’t game the system (by system I mean Google).

We were also lamenting the fact that honest and effective SEO companies are not always the ones that “win the bid.” The c Read More

When I say content, I am referring to the words, images, video, PDFs and other pieces of information you can add to your new website. Content is what gets crawled by the search engines. Content is what converts a visitor into a client.

Content transforms your site from a boring brochure into a r Read More

We were kicking off a web design and development project recently when an interesting comment was made…

Ugly Converts!

The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really.

Design c Read More