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Social selling is an approach to internet retail (currently dubbed a “hot new trend”) that allows retailers to capitalise on social media interest in their products and offer more immediate conversion mechanisms. More broadly speaking, social selling is a new approach to online selling that priorit Read More

Earlier this month, I ran a course called ‘Social Media – beyond the basics’ at York University, as part of the university’s Continuing Professional Development (CPD) programme for business leaders and professionals.

This course is designed to help business people understand how social media can Read More

I recently delivered a LinkedIn workshop for the region’s voluntary and community representative body, Involve Yorkshire & Humber.

Involve approached me to do this workshop because many of its members had highlighted social media – and particularly LinkedIn – as an area they wanted to learn more Read More

Last week I attended Carrie Longton’s seminar ‘Marketing to Mums’ at Buy Yorkshire. Carrie is an online marketing expert thanks to her experience as the co-founder of Mumsnet.com, the UK’s biggest online parent network. Mumsnet boasts more than 15 million visits per month.

Read my Buy Yorkshire Read More

There is one word that has dominated blogs, articles and opinion columns for the past few months now and it does not look like it is going anywhere anytime soon. Yes, you might have already guessed that word is growth hacker marketing. But what exactly is it? And what does it mean for businesses? W Read More

Customer service is something that has always played a key role in business success. However, with the dawn of the Internet age, customer service has never been as important as it is now. The transparency of the online world has meant that there is nowhere for businesses to hide. One negative onlin Read More

Jonny Ross from Jonny Ross Consultancy offers his advice on the power of social media in the events planning process.

We have all heard of using social media to promote your event, however, have you ever given any thought to using the power of social media to plan your event? Social media is a p Read More

Here is my round-up of day two at Buy Yorkshire 2015 – the North’s biggest business to business (B2B) conference and exhibition.

Read my round-up of Buy Yorkshire 2015: Day One

After a cracking start to Buy Yorkshire yesterday – with the return of the #billionPoundPanel, fascinating talks by Read More

Yesterday saw thousands flock to the Royal Armouries in Leeds for the North’s biggest business to business (B2B) conference and exhibition.

Buy Yorkshire 2015 and will be there again today too. For those still undecided, here is my list of must-see seminars at Buy Yorkshire 2015. If you are comi Read More

Even if you think your privacy settings are secure and are preventing information posted on your social media accounts from being accessed from Google, as discussed in the previous blog post, a quick Google search can often uncover some interesting findings. If you’re at all worried about some of t Read More