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B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, ho Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In 2016, many online publications are struggling with revenues.

The cash-flow bottleneck comes as a result of “content shock,” whereby audiences are constantly barraged with media, shortening our attention spans and raising our standards in terms of what captures and holds our focus.

Of cour Read More

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

Traffic is the heartbeat of a blog.

The more targeted traffic a blog receives, the more money that blog will likely make.

With that in mind, here are five key things you can do to grow your blog traffic in a way that will help you successfully monetize your blog. Read More

What should you be focusing on to improve your ecommerce business?

Every e-tail outlet is different, and every audience is different, so there aren’t cut-and-dry rules to follow that apply to every situation. That’s why you should ideally be asking your user community what they’d like to see you Read More

Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.

With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding cus Read More

As with all industries, ecommerce has evolved over the last year. If you're looking to expand your business and connect with more consumers, this is a great time to try something new.

Take a look at what has changed, what hasn't changed, and want you really should be doing to get and keep custo Read More