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There’s no doubt about it, page performance pays.

In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards.

Unfortunately, all of those big bucks won’t pr Read More

Social media is all fun and games … until a blunder, blooper, or breach cripples your company image and drops your CMO to their knees.

Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a bu Read More

If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic.

How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers?
There seems to be a d Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More

In the course of developing, deploying and maintaining an enterprise resource planning (ERP) system, businesses will inevitably need to incorporate some customization with code and applications.

However, IT departments also need to be sure they’re ready for core application changes.

Customiza Read More

New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

E-mail marketing is a great way to turn your visitors into subscribers.

If you wish to run email campaigns for the first time, you must be aware of the different platforms to use. Each has their own pros and cons.

But did you know that you can run an email campaign using Gmail?

The post c Read More

Backlink is a strong Google ranking factor but building them is not without hardwork. Here are 6 great blogs to comment and create dofollow backlinks easily Read More

How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More