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The title of this post borrows from the folktale about the cobbler who was so busy making shoes for his customers his own children went barefoot.

shoe makerOf course the parallel to small business is certainly relevant, although it goes beyond simply being too busy, often it is just matter of not understanding the importance being a model for your work. Do you set a good example by being Read More

Negotiate the aspects of creative projects, from price to scope.If you need some plumbing done on your office, you can just find a plumber who works in your area and ask him to tackle the problem. Sure, there are some pieces of plumbing work that can require more than average skill, but most days, you don’t have to negotiate a rate to bring in your preferred plumber. He cites a price and you pay Read More

As a business owner, there are certain documents that you just have to have. From tax returns dating back seven years to client records stretching back to the beginning of your business, you can wind up with more files than you have room for in your filing cabinets. There are probably records in there that you can do without, but how do you know what to get rid off? Read More

Online video has leveled the playing field for small businesses to compete with larger companies. Video is creating mini-celebrities out of small business owners. Read More

Getting Rankings but no traffic? Maybe it's your Meta Tag Descriptions. Sell the click and boost website traffic. Double your sales. Read More

Like it or not, all sales organizations are participants in the race to sales competence. How many sales leads will your organization, whether a sole-proprietorship or large sales department, burn through because your sales people are incompetent (or, at least, less competent than they should be) at selling? How many marketing dollars will you invest in various Read More

Interview with Craig Daniel from Visible Gains on online video, online video apps and turning videos into customers. Read More

Beginning in April of 2010 (Which is Right Now), all contractors who perform renovation, repair, and/or painting work on homes, apartments and/or child occupied facilities built before 1978 MUST BE CERTIFIED in Lead Safe Work Practices. Read More

Did you know that by following a proper wrapped around a CRM system will typically increase your revenue per salesperson by 41% and decrease your sales and marketing costs on average by 23%. See other positive statistics for a CRM system. Read More

The best way to let people know about your business is to talk about it. Let other people know about you and your business.

You can seek out and join some networking groups where potential customers meet. You can offer them a free talk and discuss about your own services and products and how did you manage to establish such business. Read More