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Like a lot of new small companies we were familiar with different CRM solutions, but not enough to know which one would suit us best. We tried an expensive one, a cheap one, and in the end we built our own. Here’s our story. Read More

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. Read More

Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. Read More

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

There is no science to the timing of email marketing, only footprints and guidelines that have been tested by people and businesses in the past. Plus, email marketing is constantly changing and their strategies may be forced to shift over time. The best day to send marketing emails for one company isn't always the best for every company. Read More

Some incorrectly equate one call close selling with aggressive or sleazy sales techniques. This isn't the case, but successful selling in a one call close environment does require significant sales skill. The one call close seller must convert a shopper to a customer in a quick Read More

For you to get where you want to go, there are four key steps for you to take. They are not difficult, but they are vital. Read More

Everything you read these days has a connection to social media, because everyone is doing it. Or are they? A chorus of voices shout 'yes' in unison, but... Read More

The last two weeks were busy with the Sugartone contest. My weekly review of business articles on BizSugar resumes again this week. As always, here are the articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

A clean and tidy desk will reduce stress and boost good time management. Some study suggests that about 15% of our time is wasted looking for misplaced files, paperwork or that post it that you scribbled someone’s phones number or email address on. Read More