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Steve Garfield author of RISE's must read books for entrepreneurs Get Seen with tips and tricks for getting started with video. Steve also points out the benefits of casual video for business. Read More

rule of thumbMost small business owners and entrepreneurs find themselves overwhelmed with duties ranging from janitor to Chief Executive Officer. With so many duties to perform, small business owners do not have the time to study reams of financial reports in order to effectively manage their business. What I have learned through the years is that I can manage a lot more efficiently and effectiv Read More

The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that makes it very easy for people to see you’re doing something different from everyone else in your industry. It can take some guts to reach out and be different, but that’s the point. Read More

Some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social media efforts. Read More

Creating an online marketing budget can be tough by itself but when you add in all the possible tools to keep your company efficient it can really consume your time. Here are important questions marketers should ask before investing in social media monitoring tools. Read More

Sometimes, despite your best efforts, your prospect will refuse to say "No" even if it's the right answer. When that happens, you'll have to step in and say it yourself. Read More

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

Tiger Woods and Akio Toyoda both have high-profile problems. But neither man likely would want to change places with Lloyd Blankfein. Goldman Sachs' CEO is the posterboy for an out-of-touch Wall Street. Here’s how the street can turn its PR around. Read More

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Read More

Templates: It's a word that is often misunderstood. It can mean pre-fabricated design, or it can also mean framework or structure. Read More