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If you want to get an honest answer from your prospects, try being honest yourself. State your intention from the beginning, and let them know you'd rather hear No than Maybe. Read More

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year. Read More

I must confess... I didn't (gasp!) do keyword research before writing the copy for our website. And the truth is I should have. But better late than never. Read More

To succeed in sales today requires the ability to be resourceful. Advancing the sale with prospects and achieving the outcomes that you sell requires the imagination and the creativity to find a way or to make one. Read More

As to help businesses handle their online marketing strategy in a more appropriate way, we have gathered research data and stats from Top Rank and HubSpot surveys. Read More

One way to differentiate and impress leads and convert them to prospects is to follow up and live up to what you committed to, not matter how small. It is a small thing, but it makes a big difference when you are consistent. Read More

According to new research by the Federation of Small Business (FSB), two thirds of small businesses are in favour of removing the default retirement age. Currently, 85% of the FSB’s members do not use the default retirement age for their business and 76% believe that an employee should not be forced to retire and that it should be a mutual decision between employer and employee.
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If you're uncomfortable in a sales situation, you make your prospect uncomfortable; uncomfortable prospects don't buy. What can you do to get comfortable? Read More

An overview of franchising for small business people. What a franchise is and how the franchising business model works. Read More

It’s probably a good idea for most business owners to focus on the core of their business, such as selling fishing lures or designing websites, and use experts to help them in financial matters. According to the IRS, more than 80% of small businesses use accountants to prepare their returns, something you may be acutely aware of during tax season. But tax return preparation isn’t the only reason Read More