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AVAYA, a global leader in corporate networking solutions and services, reported in a May 2001 Press Release, Don't Play it Again, Sam, "Poor 'hold music', or even worse none at all, had the potential to cause over half of callers to abandon calls to customer contact centres" and that "15 percent of all callers will not call back." AVAYA goes on to say; "Most surprisingly, the research concluded t Read More

For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Read More

Think sales is all about getting to "Yes"? Think again! If you really want to succeed in sales, stop obsessing about getting to "Yes" and start worrying about how to get to "No" faster and more often. Read More

Networking is crucial to any small business. Whether you’re looking for clients or vendors, who you know will make a difference in the deals you can find. That can translate into attending a lot of networking meetings. Just showing up, though, isn’t enough. If you want to make the most of your networking efforts, you need to follow up with the people you meet. Whether you send out personal emails Read More

I love what HubSpot does. To this day, they are the most unique online marketing company around. I remember when Mike Volpe, VP of Marketing, spoke at... Read More

The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More

When Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care decided in January of 2009 it was time to grow his business, one of the first things he did was launch a social media marketing campaign. One year later, Glazer's Rockville, Md., optometry office is a blogging and tweeting pro, and the results have been nothing short of spectacular. Read More

In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More

Marketing in 2010: Tips and tricks for controlling your online reputation including how to understand search engines. Read More

Salespeople in retail do the same thing everyday, opening the cash drawer and maintaining this display and entering information there. Those who sell in customers' homes drive to appointments every day and do their thing, and then drive to the next appointment. Door-to-door canvassers are out in the streets of the community drumming up prospects or closing sales. Prospectors are on the phone day Read More