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Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with customers. It sounds simply but ends up being as clear as mud. Here's a simple, practical and do-able way to connect. Learn how to make people like you and your company! Read More

How to get you idea's across to lots of different people in your target audience by using SlideShare.

A great tool for sharing Power Point presentations, SlideShare will also allow you to target people by keywords and a description. Read More

If you look at the Lijit search widget on the right side of my blog you’ll see that the most popular topic readers search for is… Cold Calling Scripts. I find it interesting because using scripts is one of those “BIG Debate” topics that sales people and their manager often argue about.

In my very first management role I wanted everyone to, “say it just like I say it …word-for-word and you’ll Read More

Businesses always have problems needing to be addressed but often we confine them to the too hard basket, or turn a blind eye to them, in the vain hope that they will somehow just go away, or someone else will resolve them for us. This article explains why this occurs, and then outlines 6 steps to help break the cycle, and ultimately prevent those little problems growing into monsters. Read More

Building a website for your business is a smart step to increasing your sales and extending your services to a wider client base. However, you cannot expect your website to gain a high amount of traffic without marketing aggressively. Read More

If you've ever wondered how to get financing for your small business, this clip from Bloomberg on Demand may have some of the answers. Read More

The question of how to franchise a small franchise is often pondered by small business owners who believe they have a great idea and hope to take it to the next level. Selling franchises for your small business idea is the holy grail for many entrepreneurs, the gold at the end of the rainbow when they can spread their idea into ever larger markets and perhaps step back from the day to day operati Read More

Why to employee benefits benefit small business and why should you take them into consideration? How can you create an employee benefits package that truly offers an incentive to your employees? Michelle Collins, a staff writer at CanadaOne.com looks at these issues and more in a piece posted in Microsoft's Small Business Center. Read More

Small business owners are a unique group of individuals, are we not? We spend hours on end searching for ways to acquire new customers and improving our business practices. Small business marketing can be a walk in the park for some entrepreneurs, and be stressful for others. I'll go over the different marketing strategies most used, and what kind of results each can have on your business. Read More

You may think that merchandising an online store is pointless right? I mean, its a website, upload some photos and add some description and you're all set. Well, not exactly. How your online store design will determine the number of visitors who ultimately buy from you. Here are some proven steps to help turn more visitors into buyers. Read More