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With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

Mike Damphousse, of Smash Mouth Marketing blog does an interesting survey of several lead generation experts.

How aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?

This is definitely the top question we get about Internet lead management at Kaleidico. So, what do the experts say? Read More

Setting up a custom URL for your Facebook fan page is really easy & is a must for your small business. There are many reasons why it's worth doing. Have a look. Read More

Analysis paralysis is just one of my procrastination challenges. A couple of other things have caused me to have to make an effort with my productivity. See if they are familiar to you and your own productivity issues:

-I have a compulsion to fix things
-I never think I have done enough

Do you have the same problems? Read More

Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your niche. But once you start tweeting, blogging and creating content on the social web, it becomes even more critical to listen for mentions. Read More

Like many salespeople and small business owners, I find staying focused during prime selling hours to be difficult.

Interruptions, minor emergencies, emails, phone calls, and a myriad of other issues and concerns are constantly trying to draw my attention away from my primary business activity—selling.

So what did I do? Read More

If you want to be a bad product manager, release all of your features at once. If you want to be a good product manager, save some features for later. Here are the three reasons why you should do so. Read More

An article about how new client meetings should run like a good first date, with excitment and trust Read More

Increase the reach of your small business text message marketing campaign by using these 10 ideas for increasing opt-in. Read More