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Building a mobile web presence leads to lots of questions for most small businesses. Why not tap into your most valuable resource - your customers - when making mobile marketing decisions? Read More

Daily deals are a much-discussed topic in the small business community. Read how taking a "test-and-learn" approach can help increase the odds of getting long-term value out of daily deals. Read More

See how our readers plan to thank their customers this holiday season in today's article. Handwritten notes, group emails and standard greetings cards top the list. Read More

Nicole Fende explains the basics of a balance sheet in terms that are easy to understand in this article. Read More

Are you on the fence about building a mobile website for your business? Here are 8 reasons you should start building your mobile site today. Read More

January 2013 brings a postage increase for many types of letters and packages. How does your business plan to deal with it? This post offers thoughts on a few strategies for protecting margins and customer satisfaction. Read More

Are you looking to get more from your mobile website? Here's a downloadable guide with three ways to improve your mobile web presence. Read More

73% of small businesses don't measure the impact of their marketing emails. In this post, Nicole Fende offers 5 steps to a better understanding of what's working (or not working) in your email marketing programs. Read More

As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes. Read More

Here's an interesting video from Matt Mansfield on how to build a mobile website in time for the holidays. With more of your customers finding you on their mobile phones and tablets, it's time that you start planning a mobile strategy for your business. Read More