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In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.

Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly Read More

Disabled people typically need assistive devices and applications to use computers. In addition, most websites are improperly configured for accessibility. Web accessibility platform accessiBe has found that out of 10 million web pages it surveyed, 98% all pages fall short of compliance.

Fortuna Read More

According to a study of more than 10 million web pages by web accessibility platform accessiBe, 98% of websites fail to fully pass the requirements for compliance. This has even led to the steady increase in web accessibility-related lawsuits against companies.

As such, these agencies are now th Read More

Is your business on Tik Tok Yet?

Follow our guide to build an effective Tik Tok marketing strategy for your business.

Learn how to find your audience, establish rapport, maximize engagement and gain traction. Read More

According to the Harvard Business Review, there are four states of industry disruption that can be analyzed to predict which industries will encounter radical disruption. The categories include viability, vulnerability, volatility and durability. These categories give insight into an industry’s cur Read More

As of December 2019, accessiBe has fully scanned, analyzed and remediated tens of thousands of websites. Some of which are their clients (10,000 today) and others are websites they scan, analyze and remediate as part of training their AI.

All in all, they have just hit 10,000,000 analyzed pages, Read More

You must make sure that your website is accessible to handicapped individuals.
It turns out this is more than a social responsibility these days.

Ignore these requirements and face a possible lawsuit or at the least get a demand letter.
And don’t forget about the possible loss of business.

Read More

If you run a website or blog, chances are you’ve been hearing a little about Google’s new image format, WebP.

While most developers are just starting to make a buzz about it, WebP has actually been around since 2010.

So what makes it such a big deal now?

Well, since Google has implemented Read More

Business owners carry a responsibility to make their websites accessible to all users.

It’s a matter of altruism -- accessibility is the obvious moral position -- but it’s also a matter of legality.

Now is the time for public and private platforms to adapt, and the power of AI can help make Read More

The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business. Read More