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Guest posts are a solid way to drive traffic back to your site, by increasing the ranking of pages with backlinks, and by generating interest with audiences bigger than your own. It’s a vital part of any content marketing strategy, but it’s also a pain because — let’s be honest — it involves workin Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

In this episode of Business Systems Explored, Chris reveals the systems he used to build, grow and manage the virtual team that help him run his entrepreneurial empire.
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Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self-explanatory, and to ease a n Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

If there is a word that inspires visions in SaaS executives of overlooked opportunities for success, it’s churn. Churn is perhaps the metric on which the growth of the enterprise most hinges. Read More

Everything we do is a process, the way we buy our groceries, wash our hair or pay the wages all follow some sort of process or routine. Some people naturally follow processes quiet rigidly, doing the same things at the same time in the same way. For others, they take it as it comes, changing their Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect y Read More

While it’s getting more popular lately, Keep is one Google’s of less popular products. It’s been around since 2013, and is a 100% free way to manage your tasks and store information. Read More