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Think you as a salesperson are (or should be) in control of the sales process? Guest blogger Joel D Canfield disagrees. He'd like to remind everyone who's really in control: the customer! Read More

To be effective in sales requires the ability to negotiate. But negotiation with organizations that we intend work with for years, and with whom tremendous competitive value is created, isn’t about value claiming. Instead, it is about being creative enough to create win-win deals that overcome the sticking points. Use these ideas to improve your ability to negotiate. Read More

Discover how an small offline business grew an email subscriber database without a website, and at a very low cost that would meet even the tightest of budgets. Read More

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it... Read More

Following on from reports that the number of single word searches has increased by 17% in the last year, RevaHealth.com examine whether or not people are using shorter keywords to find the site now compared to this time last year. Read More

At just the age of 23, Stefani Joanne Angelina Germanotta more or more frequently known as Lady Gaga has rocketed to global fame is less than two years. Playing piano by ear from the age of 4, she went on to write her first piano ballad at 13 and began performing at New York nightclubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five si Read More

People frequently forget the main purpose of marketing: communication. Marketing allows you to communicate to your future and current customers... Read More

In 2008 my colleague established a Social Media Team and we started working on a more formalised approach to embedding the principles of Social Media in the organisation. Read More

There's a huge difference between ringing up customers vs, caring for clients in your local business. Read More