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Crowdfunding creates the ability to amplify good works on a massive scale. How are non-profits getting into the act and using this powerful tool? Read More

Pinterest, the photo sharing network, has been growing and growing, and has been especially helpful in generating new business for some online stores. Read More

As hard as you work on your business, you certainly know that luck or fate plays some role in the opportunities with which you are presented. Of course, creating your own luck can be a tough proposition, but one way can be to change your routine. Let's face it. Seeing the same people day after day, Read More

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Non-organic growth would include OEM relationships, finding Read More

Segmenting your customers by basic characteristics like gender, relationship status, education, age, location, and language is not a new idea in marketing. Having small business owners be able to handle this kind of thing simply by logging into their Facebook accounts certainly is. Social media str Read More

Guest contributor Genevieve gives cheapskate marketers the bare essentials.

See if these low-cost tips help your business with the exposure it needs.
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The concept of building a million dollar business model within two years is usually met with one of two reactions: confidence or lack thereof. Read More

How simple it too simple?

It depends on who you're selling to.

What do you think of Debenham's move? Read More

Brand awareness. It’s becoming a more reoccurring topic of discussion instead of a one-off consideration. Learn more about how you can use Google Trends (formally known as Google Insights) to track you brand strength. Read More

While the Occupy Wall Street movement has cooled a bit, one thing hasn’t changed: public distrust of corporations is at an all-time high. Read More