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Learn how you can use this 5-steps blueprint to write a converting web copy. Use it in blogging, video, presentation, conversation, pitching seminar, ebook, etc... Read More

Kinetic typography is giving of motion to otherwise still, non interactive texts. This is done to convey ideas using audio-visual effects. Animation plays a pivotal role in the usage of kinetic typography in representing texts in a video. Read More

There's already someone selling the boring, safe option to a mass market. Your opportunity is selling niche products/services to the market periphery Read More

There are three key ways that workplace volunteering translates into better workplace engagement ... Read More

Here are the 10 Business books which changed my thinking about business and as a result have helped me make more money from my business. Read More

Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

One of the best ways for companies to increase employee engagement while improving their communities is through their corporate giving programs. And the most effective workplace giving happens when companies lead their staff in campaigns that have a little pizazz. Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

Men with shaved heads are perceived as more dominant and, sometimes, as having more leadership potential than hairier peers, according to a recent study. That may be why some business leaders sport the power-buzz look. Read More